2025 Busan Story Market Showcases 31 Selected IPs

The 2025 Busan Story Market (BSM) is set to take place from September 20 to September 23, 2025, at the Busan BEXCO Hall 2. This much-anticipated event will feature a total of 31 selected intellectual properties (IPs) from Korea and other Asian countries, focusing on the ever-growing influence of K-content.

Event Overview

The Busan Story Market serves as a crucial platform for the global content industry. It will include a variety of activities such as pitching sessions, business meetings, and conferences aimed at discussing the latest trends in the IP industry. This year’s event is organized in collaboration with the Taiwan Creative Content Agency (TAICCA) and the Japan Visual Industry Promotion Organization (VIPO), showcasing the collaborative spirit of Asian content creators.

Selected IPs

Among the 31 selected IPs, 19 domestic IPs were chosen from an impressive 184 submissions. This includes:

• **11 books**
• **4 webtoons**
• **2 web novels**
• **2 original stories**

Additionally, the selection features 6 Taiwanese IPs comprising 3 books, 2 web novels, and 1 comic, alongside 6 Japanese IPs including 3 books, 2 comics, and 1 TV drama. This diverse range of submissions highlights the rich storytelling potential present in these regions.

Thematic Focus

The central theme of this year’s event revolves around the power of K-content and the potential for diverse IPs from Taiwan and Japan. The Busan Story Market aims to promote the trading of original IPs and enhance the distribution of secondary rights. The event is expected to significantly expand the global content business network, emphasizing innovative storytelling across various genres including romance, drama, fantasy, and more.

Conclusion

As the 2025 Busan Story Market approaches, stakeholders from the global content industry are eager to participate. By showcasing a variety of original IPs and fostering international collaboration, the event promises to further elevate the status of K-content on the world stage. With the increasing interest in Asian narratives, the market is an exciting opportunity for creators and investors alike. Be sure to mark your calendars for September 20-23, 2025, to witness the future of storytelling unfold in Busan.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.