A New Paradigm of the Virtual World: The Success Story of Issegae Idol

The ‘Issegae Idol Beyond Dimensions’ project, which blurred the boundaries between the virtual world and reality, concluded with remarkable success. On the 22nd of last month, the project raised 8.8 billion won through book and merchandise funding, showcasing its potential. This funding achieved an unprecedented 44,112% of the target amount, with 35,651 supporters contributing approximately 250,000 won each.

‘Issegae Idol’ is a webtoon born from the collaboration between KakaoPage and the virtual idol group Issegae Idol. The merchandise packages, which included photocards, SD character figures, keyboards, and badges, were also very popular. Issegae Idol is a virtual girl group initiated by internet broadcaster Woowakgood, and since their debut in 2021, they have rapidly expanded their fandom. Particularly, their 2023 release ‘KIDDING’ achieved significant success, ranking 3rd on Billboard Korea and 167th on the Billboard Global 200.

Last year, Issegae Idol set a record in domestic crowdfunding by raising 4.2 billion won with their ‘Magical Girl Issegae Idol’ funding. The recent ‘Issegae Idol’ funding surpassed that record, further solidifying its position in the subculture market. Fans praised the high quality of the merchandise and the ‘value for money’ it provided.

Other virtual idols active in Korea include aespa from SM Entertainment and SUPERKIND, both receiving considerable attention as well. Market research predicts that the global virtual human market will grow significantly by 2030, which enhances the success potential of virtual groups like Issegae Idol.

Cultural critic Kim SeongSu analyzed that Issegae Idol’s achievement of 8.8 billion won in funding demonstrates their mainstream potential, and that such success will positively impact the virtual idol market. He also emphasized that if compelling content and distinctive performances support them, virtual idols can be as attractive to fans as actual idols.

In the golden age of the K-content market, AI-based projects like Issegae Idol are broadening our cultural horizons and presenting new possibilities. This is why further developments are highly anticipated.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.