ADOR Appoints Lee Dokyung as New CEO to Enhance Operations

Lee Dokyung Takes the Helm as CEO of ADOR

On August 20, 2025, ADOR, a subsidiary of HYBE, officially announced the appointment of Lee Dokyung as its new Chief Executive Officer. This strategic move comes as the company aims to bolster its management and operational efficiency, particularly in artist activity planning and management.

Transition in Leadership

Prior to Lee Dokyung’s appointment, Kim Juyoung served as CEO starting in August 2024. Juyoung’s tenure focused on separating production and management processes to normalize ADOR’s operations. Lee’s leadership is expected to build upon these changes and further support the label’s artists, including the popular group NewJeans.

Commitment to Artists and Talent Development

The transition to Lee Dokyung signifies ADOR’s ongoing commitment to nurturing its artists and facilitating their growth. As the music industry evolves, the need for effective management becomes crucial, especially with the upcoming 2025 ADOR Boys Global Audition scheduled for June 2025. This event aims to discover and introduce new talent to the music scene.

Fan Reactions and Industry Impact

Fans have expressed excitement over Lee Dokyung’s appointment, with many taking to social media to share their hopes for the new leadership. The anticipation surrounding the 2025 ADOR Boys Global Audition also reflects the growing interest in fresh talent and new music styles within the industry. ADOR’s proactive steps suggest a bright future for both their existing artists and the newcomers they aim to recruit.

In summary, Lee Dokyung’s leadership is poised to steer ADOR towards greater heights, reinforcing the label’s reputation as a nurturing environment for artists, while also preparing for a new generation of musical talent.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.