BELIFT LAB Launches Audition To Discover Future Hitmakers

BELIFT LAB, the powerhouse behind K-pop stars ENHYPEN and ILLIT, has announced the “2025 Next New Creator with BELIFT LAB”, a global search for visionary music producers specializing in pop.

From March 10 to April 10, aspiring producers aged 18 and above can apply solo or in teams via the official Next New Creator website, submitting up to five cutting-edge demos that reflect current global music trends.

This year, individuality and originality take center stage. Shortlisted applicants will move on to the next rounds, leading up to the main competition, where finalists will receive KRW 5 million and a chance to collaborate on BELIFT LAB’s global projects.

Founded by CJ ENM and HYBE, BELIFT LAB is dedicated to shaping K-pop’s global future, with a roster that includes ENHYPEN (debuted in 2020) and ILLIT (debuted in 2024).