Big Ocean Brings Sign Language Into the Hook of New Single 'Love Sign'

Big Ocean Shore Fire Media Big Ocean is putting sign language at the center of its latest musical concept with "Love Sign," the K-pop trio's new single scheduled for September 9, ahead of a U.S. tour and a New York Fashion Week collaboration with designer Andy Yu.Featuring PJ, Chanyeon and Jiseok, the group brings its performance identity into the song's central question: "What's your sign?" According to the group's announcement, the track gives the familiar pickup line a different meaning, building its chorus around references to American Sign Language, British Sign Language, Korean Sign Language and others.The announcement describes "Love Sign" as a primarily English-language track with a nu-disco sound. Its concept places signing within the song's subject matter and hook, extending an approach that has been part of Big Ocean's identity since its debut. Big Ocean Shore Fire Media All three members are hard of hearing and use hearing aids or cochlear implants. Their performances incorporate Korean Sign Language, American Sign Language and International Sign, combining signing with the choreography and visual presentation associated with K-pop.Big Ocean debuted on April 20, 2024, w...