BIGHIT Is Being Blasted After Release Of BTS J-Hope’s New Tour Merch

The focus was a comparison of merch quality.

BIGHIT Entertainment is being hit with major criticism following BTS J-Hope‘s merchandise reveal.

BTS’s J-Hope | @uarmyhope/Instagram

J-Hope recently revealed the new merch items for his upcoming tour, which shocked fans with their amazing quality and creativity.

BTS’s J-Hope Wows ARMYs With His Brand New Tour Merch Items

Following the announcement and praise, the Korean forum Instiz saw a post sharing the comparisons between J-Hope’s merchandise…

J-Hope’s merch | Instiz

And the one created by BIGHIT for BTS.

The merch for BTS | Instiz

When the photos were posted, they quickly gained a lot of attention from Korean netizens. Many shared praise for J-Hope and his design skills, while others hit back at the company and the design skills.

| Instiz

• “What’s going on with BigHit’s sense of design? There’s no effort at all.”
• “Wow… J-Hope is good at everything.”
• “The first one looks like something a school club would order for their group shirts. LOL.”

| Instiz

• “Does the merch production team actually get paid to make that? LOL”
• “I want that jacket with the ‘J’ on it…”
• “Wow, J-Hope has such great taste.”
• “This is honestly pathetic. How is it that the singer has a better sense of design than the company? LOL. If they’re going to let the artist outshine them even in their own job, then the company might as well not exist—it’d be better for BTS. Their dedicated team is gone too, right? LOL. Seriously, the company itself is completely useless.”

HYBE has come under fire multiple times for the quality of the merchandise for the groups.

BTS