BLACKPINK Dominates K-pop Brand Rankings – December 2024 Analysis

In December 2024, BLACKPINK leads the K-pop brand reputation rankings, according to the Korean Corporate Reputation Research Institute. This analysis covered over 102 million pieces of data collected from November 19 to December 19, 2024. The study reveals an overall decline of 8.82% in brand data compared to the previous month.

Despite this decline, BLACKPINK’s brand reputation index rose by 1.39%, reaching an impressive 13,024,795. This strong performance keeps BLACKPINK ahead of SEVENTEEN, who secured second place with a brand index of 6,009,687, reflecting a decrease of 3.01%. BTS follows in third place, with their index dropping by 34.30% to 5,735,127. Other groups like aespa and IVE also faced declines, showing the shifting dynamics in the K-pop industry.

The brand reputation index is crucial as it reflects consumer engagement, media interest, and online evaluations. It offers insights into the public perception of these iconic K-pop groups. BLACKPINK’s strong engagement metrics, particularly in community involvement, highlight their robust market presence.

Keyword analysis revealed associations with ‘Rosé,’ ‘solo,’ and ‘apartment,’ underscoring their relevance and popularity. Notably, BLACKPINK enjoys a positive sentiment ratio of 92.82%. While many idol groups saw declines in brand reputation, BLACKPINK’s ability to maintain and enhance their standing showcases their resilience and strong connection with fans.

As we look to the future, the K-pop landscape continues to evolve. Changing preferences and emerging trends significantly impact group reputations. Social media trends and global reach are vital for groups like BLACKPINK to adapt and succeed.

In summary, BLACKPINK leads the K-pop brand reputation rankings for December 2024, outperforming SEVENTEEN and BTS despite a general decline in brand data. Their engagement with fans and strong market presence solidify their position as leaders in the industry.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.