BLACKPINK Jennie’s Wealth Becomes A Hot Topic After Latest Purchase Goes Viral

Netizens are stunned!

A recent post about BLACKPINK‘s Jennie has gained massive attention online, drawing over 82,000 views as netizens discuss her impressive financial success.

The viral discussion centers around her company ODD ATELIER‘s decision to rent an entire premium office building in Seoul’s upscale Hannam-dong district.

| @jennierubyjane/Instagram

According to industry reports, Jennie’s agency will be relocating from their current Itaewon office to a luxurious four-story building complete with Han River views. The move comes as their existing lease expires in October, with the new space set to open in November following interior renovations.

The building itself is quite remarkable, spanning nearly 1,000 square meters across five levels including the basement. Designed by renowned architect Hong Tae Seon, the structure features high-end materials and a gallery-inspired exterior. The rooftop offers stunning panoramic views of the Han River, adding to its premium appeal.

What’s catching attention is the building’s hefty price tag. Market reports suggest rental deposits ranging from ₩1.50 billion KRW (about $1.07 million USD) to ₩2.50 billion KRW (about $1.79 million USD), with monthly payments between ₩60.0 million KRW (about $43,000 USD) – ₩80.0 million KRW (about $57,300 USD). The property’s estimated market value sits around ₩45.0 billion KRW (about $32.2 million USD).

According to Industry sources, @oddatelier has decided to lease a newly built building in Hannam-dong

The interior construction is currently underway, and the move-in is scheduled for early November

The new office spans 927㎡ across five levels, with gallery-like interiors,… pic.twitter.com/RZApxX6DzK

— JENNIE Charts (@jenniescharts) September 2, 2025

The decision to lease the entire facility has sparked conversations about Jennie’s earning power as a solo artist. Netizens agree that as the current face of multiple Chanel divisions, including handbags, watches, and pre-collections, her brand partnerships appear to be paying off significantly.

Netizens were particularly impressed by the scale of the investment, with many noting how top-tier K-Pop artists like BLACKPINK members have enough liquid assets to avoid traditional real estate speculation strategies commonly used by other celebrities.

| Pann

• “Jennie is awesome”
• “Wow, crazy…..The artist is Jennie alone, but she’s leasing that huge building?? Truly awesome”
• “BLACKPINK, BTS – these real top-tier groups have so much cash that they don’t do real estate investment. If you look at actors, almost all of them do real estate investment. All celebrities buy houses, but actors who do real estate investment take out loans and pour everything into buildings, then create profits from there to pay back loans – that’s their investment style. But BTS and BLACKPINK – these groups have so much money that they don’t need to buy and sell real estate like that. It’s proof that they have that much money. If you look at Kim Tae Hee and Rain’s couple’s real estate investment, it’s insane”
• “Since OA moved to a bigger office too, I hope they do better with lawsuit announcements and work”
• “Currently, Jennie is the main face for all of Chanel’s bags, watches, and pre-collection divisions, so she must be raking in money”

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