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In a remarkable display of popularity, BLACKPINK’s Jennie has emerged as the top contender in the individual brand reputation rankings for girl group members in June 2025. This prestigious recognition comes from the Korea Corporate Reputation Research Institute and highlights the ongoing influence of K-pop idols in contemporary culture.
Following closely behind Jennie are Jang WonYoung and Ahn YuJin from IVE, who secured the second and third positions, respectively. The rankings reflect an extensive analysis conducted over the month, aggregating over 102 million data points from 725 girl group members. Jennie’s brand reputation score stood at an impressive 6,768,209, although it marked a significant decrease of 28.60% from May. In contrast, Jang WonYoung saw a positive shift with a score of 6,413,541, rising by 3.26% from the previous month. Ahn YuJin, with a score of 3,948,614, experienced an 18.83% decrease.
Rounding out the top five were aespa’s Winter, who achieved a score of 3,713,338—a 35.01% increase—and BLACKPINK’s Rosé, who fell to fifth place with a score of 3,169,855, reflecting a 42.32% decrease. Jennie’s brand analysis indicates a strong positive sentiment among fans, boasting a remarkable positivity rate of 90.28%. Phrases such as ‘overwhelming,’ ‘donate,’ and ‘win’ were frequently associated with her brand, underscoring her impact and popularity within the K-pop landscape.
Overall, the brand reputation data for girl group members showed a slight decline of 0.98% compared to the previous month. This indicates specific decreases in brand consumption and issues, while communication and spread experienced modest increases. The top 30 rankings featured a diverse array of idols, including notable names like Taeyeon from Girls’ Generation, Joy from Red Velvet, and Sana from TWICE. This illustrates the competitive nature of the K-pop industry.
As fans continue to support their favorite idols, it is clear that brand reputation remains a significant measure of influence and connection in the ever-evolving world of K-pop. The role of social media in shaping perceptions and trends in idol branding cannot be overlooked. With the rise of fan engagement, the future of K-pop branding looks promising.
With the power of social media, K-pop idols like BLACKPINK’s Jennie can connect deeply with fans. This engagement is crucial for shaping their brand reputation and influence.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
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