BLACKPINK's Jennie Sets Release Date for New Single 'Less than a Lover'

Jamie McCarthy/Getty Images BLACKPINK's Jennie will release her new solo single, "Less than a Lover," on July 24 at 1 p.m. KST.The singer announced the date through a teaser campaign that has included concept images and a music video preview. According to text included with the announcement, Jennie directed, wrote and created the music for the single, giving her a central creative role in the project."Less than a Lover" follows a period of sustained solo activity for Jennie alongside her work with BLACKPINK. Her recent releases have helped establish an identity separate from the group while retaining the visual focus that has become a defining feature of her solo campaigns.The music video teaser offers an early look at the single's visual direction, but the short preview does not provide enough information to define the song's full sound. More details will become clear when the track and its accompanying video arrive Friday.Jennie's new release also comes as the members of BLACKPINK continue to balance individual projects with group activities. Each member has expanded her solo catalog in recent years, while interest in the quartet's next moves remains high among BLINKs worldwide."...