BLACKPINK’s Jennie Under Fire For “Israel Campaign” With Huge Brand

BLACKPINK’s Jennie is facing heated backlash from international netizens after Adidas Israel shared photos from her latest promotional campaign with the brand.

| @jennierubyjane/Instagram

The post quickly sparked controversy due to the ongoing genocide in Gaza, where Israel’s horrific military actions against Palestinians have led to widespread international criticism. Because of the situation, many public figures and brands have faced pressure online over perceived connections to Israel.

The comments section of the post was flooded with accusations, with many labeling Jennie a “Zionist” and criticizing her for allegedly supporting Israel.

| Instagram

| Instagram

The controversy soon spread to X (formerly Twitter), where fans debated Jennie’s involvement. Some argued that her participation in Adidas promotions appearing on Israel-specific social media accounts shows a lack of awareness or responsibility.

SHE HAD A WHOLE CAMPAIGN IN ISRAEL DAMN??????? pic.twitter.com/eeAZIUtIzD

— ♡⁷ (@Sceneryvntae) March 8, 2026

She even listed and recognized Israel as state in her website which her company managed by her! pic.twitter.com/KI7UwHZhpH

— taehyꪜng (@Hourlytaehyungi) March 8, 2026

remember this is the same brand that dropped bella hadid for being pro palestine

— mya (@lw47d7) March 8, 2026

On the other hand, BLACKPINK fans pointed out that Jennie’s Adidas partnership is part of a global campaign. Because of this, promotional images are often distributed across many regional Adidas accounts, including those in different countries.

all you guys are really dumb, since it's a global campaign, all of adidas' country accounts are sharing it, so what's the problem? https://t.co/8aLaBsAYsc pic.twitter.com/18NyjyIGbo

— lani (@lajnkni) March 8, 2026

What are your thoughts on Jennie’s latest controversy? Let us know in the comments of our social media post.

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