Global fashion house ‘self-portrait‘ reveals its autumn/winter 2025 campaign featuring JiSoo, in what markets the BLACKPINK stars’ fourth season fronting the brand’s global imagery. Known for her sophisticated charm and visual versatility, JiSoo continues to embody the brand’s evolving narrative of modern femininity.
After reimagining JiSoo as a swinging sixties icon for the pre-fall 2025 campaign, ‘self-portrait’ catapults her lightyears ahead for AW25, placing her in a futuristic dreamscape brought to life through Drew Vickers‘ signature generative visuals. Shot entirely against a green screen, the campaign unfolds across imagined neon-lit metropolises that blend fashion, fantasy, and next-gen storytelling.
“There’s something so effortless about working with JiSoo — she has a magnetic presence that doesn’t need to be directed,” said Han Chong, Founder and Creative Director of ‘self-portrait’. “Each campaign with her builds on the last, and this season we’ve taken that narrative into a completely new dimension.”
JiSoo added: “We shot both campaigns on the same day, which was such a unique challenge. Seeing how they transformed one shoot into two totally different worlds through technology was amazing. I’ve never done something like this before — it felt exciting and new.”
In the campaign JiSoo wears highlights from the AW25 collection, including a black 3D crepe flower mini dress, white lace satin-bow mini, grey wool knit playsuit, and a black floral lace midi skirt. Other standout piece include a black bouclé jacket with fur cuffs, belted knit leggings, a metallic pussy-bow blouse, and blue barrel-leg jeans — all styled with ‘self-portraits’ signature accessories like black croc-effect mini bags.
The AW25 collection explores elevated textures and polished silhouettes through shimmering lamé, heritage wools, structured knits, and hand-applied embellishments. It’s a collection that moves effortlessly between day and night, fantasy and reality.
Launching in tandem with BLACKPINK’s global tour, the campaign expands ‘self-portrait’s’ universe at the intersection of fashion, entertainment, and cultural storytelling, with more content set to be revealed throughout the summer.
‘self-portrait’ AW25 is now available at self-portrait.com, in flagship stores, worldwide, and through select luxury retailers.