BLACKPINK Shines as No.1 in December Girl Group Brand Reputation

BLACKPINK has once again topped the December 2024 Girl Group Brand Reputation rankings. According to the analysis released by the Korea Reputation Research Institute, BLACKPINK maintained its No.1 position in brand reputation for December, following its success in November. The brand reputation index for BLACKPINK, measured based on participation, media, communication, and community indices, rose by 6.21% from the previous month to 13,429,372, proving their consistent popularity.

A total of 61,959,273 pieces of brand big data were used in this analysis. Following BLACKPINK, aespa and IVE took second and third place, respectively. The head of the Korea Reputation Research Institute, Goo ChangHwan, explained, “Despite a 7.14% decrease in total girl group brand big data compared to November, BLACKPINK’s brand consumption and brand issues rose by 25.24% and 6.49%, respectively.” Furthermore, the positive perception of BLACKPINK was as high as 95.60%, confirming the enthusiastic support from fans.

BLACKPINK’s popularity is not just about numbers. Keywords such as ‘release,’ ‘breakthrough,’ and ‘beautiful’ were the most mentioned, with keywords related to member Rosé also ranking high. With such positive evaluations, BLACKPINK is expected to continue its journey as a representative of K-pop.

In the December Girl Group Brand Reputation rankings, groups like BLACKPINK, aespa, IVE, LE SSERAFIM, and TWICE were among the top, showcasing the diverse charms of K-pop. There is growing anticipation about how the rankings and activities of each group will unfold in the future. Readers are encouraged to keep an eye on changes in girl group brand reputation in the coming months.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.