BTS and BLACKPINK: The Global Impact of Hallyu

On July 7, the Ministry of Culture, Sports and Tourism, along with the Korea International Cultural Exchange Agency, released an important survey. This study highlights the global popularity of Hallyu, or the Korean Wave. Titled "2025 Overseas Hallyu Status Survey (based on 2024)," it engaged 26,400 participants across 28 countries, showcasing the vast reach of Korean culture.

Dominance of BTS in the Global K-pop Scene

At the forefront of this phenomenon is BTS, the globally acclaimed K-pop group. They have held the title of the most preferred K-pop artist overseas for seven consecutive years. Even during their break for military service, BTS maintains their dominance with an impressive 29.1% approval rating. This enduring presence highlights the band’s unparalleled influence in the music industry.

Individual members of BTS also shine brightly. Jungkook and Jimin ranked 3rd and 4th in the Middle East, showcasing their global appeal and dedicated fanbase. Their continued success reflects the power of K-pop in shaping cultural trends worldwide.

BLACKPINK’s International Success

Not far behind, BLACKPINK has consistently ranked as the second favorite K-pop group for six years, garnering 13.1% support. Member Lisa secured 5th place in the Asia-Pacific region, while Rosé made her debut in the Middle East rankings. This marks a significant milestone for BLACKPINK, solidifying their position in the global music scene.

The Rise of Korean Dramas and Films

In addition to music, Korean dramas and films have captivated international audiences. The critically acclaimed series "Squid Game" emerged as the most preferred Korean drama among overseas viewers, achieving a striking 9.7% favorability rating. Complementing this, the film "Parasite" has held the title of the top Korean movie for six consecutive years, with an 8.3% rating. These figures underscore the importance of content like "Squid Game" and "Parasite" in promoting Korean entertainment globally.

Future of the Korean Wave

The findings from this survey highlight current trends in K-pop and Korean media. They also set the stage for future developments in the Hallyu wave. As BTS, BLACKPINK, and popular series continue to resonate with audiences worldwide, the influence of Korean culture remains stronger than ever. This promises an exciting future for fans and creators alike, as they explore new avenues for engagement and collaboration in the global music industry.

Key Takeaways:

• BTS remains the top K-pop group with a 29.1% vote share.
• BLACKPINK is the second favorite, with 13.1% support.
• "Squid Game" and "Parasite" highlight the global appeal of Korean dramas and films.

The Korean Wave continues to grow, and its impact on global culture is undeniable. As K-pop and Korean entertainment evolve, fans can look forward to more engaging content and collaborations.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.