BTS and Other Stars Attend Controversial Breast Cancer Awareness Charity Event

20th Breast Cancer Awareness Campaign Held in Seoul

On October 15, 2025, the 20th Breast Cancer Awareness Campaign charity event took place at the Four Seasons Hotel in Jongno-gu, Seoul. The event aimed to raise awareness and funds for breast cancer, bringing together various idol groups and notable celebrities.

Star-Studded Attendance

The event saw attendance from popular idol groups such as BTS, Stray Kids, ENHYPEN, MONSTA X, All Day Project, IVE, aespa, (G)I-DLE, LE SSERAFIM, ITZY, and NMIXX. Additionally, actors including Ko Hyunjeong, Lee Youngae, Jeon Yeo-bin, Park Kyuyoung, Im Jiyeon, Ha Jungwoo, Lee Minho, Jung Haein, Lee Junho, Byun Wooseok, Choo Youngwoo, Gong Myung, Noh Sanghyun, Lee Chaemin, and Dex were also present at the charity event.

Backlash Over Event Atmosphere

Despite the good intentions behind the event, it faced significant criticism due to what many perceived as a party-like atmosphere and inappropriate attire among the celebrities. Critics voiced disappointment, arguing that the festivities distracted from the serious nature of raising breast cancer awareness.

Controversy Surrounding Jay Park’s Performance

Adding to the controversy, singer Jay Park performed his song “Body,” which contains lyrics focusing on women’s physical attributes. Following backlash from the public, the event organizers removed the video of his performance, and Jay Park issued an apology. He clarified that the gathering was intended to be a light-hearted celebration after the official event, not to undermine the cause.

Event’s Impact and Future

Over the past two decades, the Breast Cancer Awareness Campaign has raised a total of 1.1 billion KRW and provided specialized women’s health screenings to approximately 500 individuals. However, the recent criticism has cast a shadow over its achievements, prompting discussions about the appropriateness of celebrity involvement in charity events.

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