BTS Gives Out Free Streaming Passes— Triggers Massive Response

What are your thoughts on this?

BTS has been a hot issue recently due to its long-awaited comeback with their new album, Arirang.

Most recently, an online community post went viral after netizens discovered the lengths the group went to promote the album.

In the screenshot of the Melon music platform, a pop-up ad reads, “Benefits given to ARMY! Listen to BTS songs now and get double streaming benefits.”

I didn’t realize it was possible to promote to this extent. An automatic pop-up even appeared on Melon, telling me to listen to BTS’s music.

— OP

K-Netizens were also shocked to see ads for their music popping up everywhere.

| instiz

| instiz

| instiz

| instiz

• “What is this? This is the first time seeing a pop-up like this since using Melon.”
• “The Genie app also had a huge banner, and I didn’t know they could advertise something that big. I found out after this comeback.”
• “Such a waste…”
• “They are doing all this and yet no one listens to their music…”
• “Are they allowed to do this? I’m asking because I don’t know.”
• “How much money did they use for promotions? Ads for their music are popping up on the Google Play Store, TikTok, and more.”
• “These ads are all being paid for by the company.”
• “It even popped up on my T Map app…there isn’t a site where it isn’t popping up.”
• “People would probably still listen even if they didn’t do all this LOL.”

BTS