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BTS JiMin and JungKook Reveal Bag Contents for Vogue Japan
Global superstars BTS JiMin and BTS JungKook recently gave fans a peek into their personal items in a “What’s in My Bag” video for Vogue Japan, released on November 29, 2025. The feature immediately showcased the immense K-pop influence of BTS JiMin, who reaffirmed his title as the ‘Sold Out King’ when a product he featured vanished from shelves. This event highlights the significant impact the members of BTS have on consumer trends worldwide, turning casual mentions into major sales events.
BTS JiMin’s Luxury Essentials and the ‘Sold Out King’ Effect
As a global brand ambassador for Dior, it was no surprise that BTS JiMin carried a sophisticated Dior Saddle Pouch. Inside, he revealed a collection of high-end items that reflect his luxurious lifestyle. Among them were a Porsche Panamera car key, a Nike One Hannam resident card, and the exclusive Hyundai Card (The Black). However, it was a more accessible item that caused the biggest stir.
The Bobbi Brown Lip Balm Sell-Out
BTS JiMin showed his go-to lip product: a Bobbi Brown Extra Lip Tint Balm in the ‘Bare Pink’ color. Immediately following the video’s release, the product sold out on Dior’s official website and numerous other online shopping platforms. This phenomenon is a testament to his powerful brand reputation, which was also on display earlier in 2025 when he attended the Dior 2026 Spring Collection Show. The rapid sell-out demonstrates the ‘Sold Out King’ effect in full force.
A Glimpse into BTS JungKook’s Unique Style
In contrast to his bandmate, BTS JungKook unveiled a more eclectic and surprising collection of items. The most notable was his large wallet, uniquely designed to look like a folded snack bag, showcasing his playful personality. His essentials included a Laneige lip balm and Bleu de Chanel perfume, a popular choice among many stars who have their own signature scents. The contents of his bag provided a charming and relatable counterpoint to Jimin’s luxury-focused items, giving fans a deeper look into their individual personalities.
Upcoming Activities and Continued Global Influence
Beyond their influence in the fashion and beauty worlds, the members continue to engage with fans through various content. The first episode of the Disney+ variety show, “Is This Right?! Season 2,” is scheduled to premiere on December 3, 2025, promising more entertainment for their global audience. The Vogue Japan feature serves as a powerful reminder that whether it’s music, fashion, or lifestyle products, the members of BTS, especially ‘Sold Out King’ BTS JiMin, continue to be major trendsetters in the industry.
This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.
English (US) · 