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RM of the global phenomenon BTS made history on October 29, 2025, by delivering a powerful keynote speech at the APEC CEO Summit. As the first K-pop artist to address the prestigious event, held at the Gyeongju Arts Center in Gyeongju, Gyeongsangbuk-do, RM offered a unique perspective on the K-pop industry’s global cultural influence and its path to success.
A Historic Moment for the K-Pop Industry
RM’s participation marked a significant moment, as the cultural industry was recognized as a core agenda item for the Asia-Pacific Economic Cooperation (APEC). Addressing global business leaders at the summit, a side event for the main APEC Summit, RM spoke about the journey of K-pop from a regional interest to a worldwide cultural force. His presence underscored the growing economic and cultural importance of creative industries on the global stage.
The Power of ARMY and Overcoming Barriers
In his thoughtful speech, RM recounted the early struggles that BTS faced when trying to break into the global market. He described encountering high barriers and frequent questions about their national identity. The turning point, he emphasized, was not a change in strategy but the unwavering support of their dedicated fandom, ARMY. RM credited the fans as the “key driving force” that demolished these barriers through their “borderless inclusivity” and “strong solidarity.” This deep connection with fans has been a recurring theme for the artist, who often shares his gratitude in emotional speeches.
BTS’s Early Struggles in the Global Market
Reflecting on their debut years, RM explained the initial challenges of gaining international recognition. The group’s identity and music were often scrutinized, making their global aspirations seem distant. However, the organic, grassroots support from ARMY proved to be more powerful than any traditional marketing, creating a global community that transcended language and borders.
K-Pop as “Bibimbap”: A Metaphor for Cultural Influence
To explain the essence of K-pop’s success, RM used a fitting metaphor: Bibimbap, the popular Korean mixed rice dish. He explained that the K-pop industry’s global appeal does not stem from cultural superiority but from its ability to fuse various global music genres with uniquely Korean aesthetics and systematic production. This blend creates a vibrant and dynamic cultural product that resonates with audiences worldwide, much like the harmonious mix of ingredients in Bibimbap.
A Call for Global Support at the APEC CEO Summit
Concluding his BTS RM speech, the artist made a direct appeal to the influential business leaders in attendance. He called for greater economic support and the creation of more opportunities for creators and artists around the world. Recognizing the platform he was given, RM promised to continue using his music and influence to spread positive values, further contributing to a world where cultural exchange and creative expression are celebrated and supported.
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