BTS’s “Embarrassing” Album Detail Leak Triggers Scathing Mockery From Koreans

“Do they even have a conscience?”

BTS is facing fresh criticism from Korean netizens after a detail regarding their new album, Arirang, has become a trending hot topic online… for all the wrong reasons.

BTS | Apple Music

Arirang is BTS’s first album since the group went on a mini-hiatus to complete their military service and release solo projects.

The album is set to release on March 20.

Similar to many K-pop groups, BTS is releasing multiple physical versions of the album to boost sales, but one version is titled “Living Legend.”

| TheQoo

Many Koreans have taken issue with the name, seeing it as overly self-important and even embarrassing. Some have accused the boy group of “self-proclaiming” themselves as legends.

| TheQoo

• “Honestly, calling themselves ‘Living Legend’ right after all that bulk-buying… lol.”
• “Plagiarism, bulk-buying, controversies over live performances, unpaid national insurance, drunk driving… Their image is totally different from what’s on the hot posts. Is ‘Living Legend’ part of the same fame-strategy?”
• “Wow, next they’ll be comparing themselves to The Beatles.”
• “The Beatles lol… do they even have a conscience?”
• “Living Legend: Don’t inconvenience citizens by locking down Gwanghwamun for a week.”
• “Wow… calling themselves Living Legend… really something else.”
• “Self-proclaimed Living Legend, yet the public doesn’t even know their songs.”
• “Why do I feel embarrassed?”

This backlash comes shortly after BTS faced widespread criticism over their Gwanghwamun concert, adding to public scrutiny ahead of the album release.

BTS