BTS's V Fronts Nothing's Headphone (1) Pro Campaign as Global Brand Ambassador

BTS's V has been named a global brand ambassador for Nothing, becoming the face of the technology company's new Headphone (1) Pro campaign as its latest premium over-ear headphones reach the market.Nothing currently identifies V as its new Global Brand Ambassador on both its main website and a dedicated campaign page. The partnership places the BTS singer at the center of a launch built around music, movement and the creative process rather than a conventional product-only advertisement.The campaign was photographed by Dorothea Sing Zhang and draws on a wide range of musical and visual references. Nothing says its team looked to the expressive movement in Jamiroquai's "Virtual Insanity," Gene Kelly's "Singin' in the Rain" and films directed by Spike Lee while developing the concept.V also participated in conversations about the campaign's music, according to the company. Nothing says he suggested jazz before the discussion moved through references including George Michael and Spandau Ballet, eventually landing on Suzanne Vega's "Tom's Diner."Those songs are creative references for the campaign, not announcements of new V recordings. Instead, they help explain how Nothing is positio...