BTS V’s One Visit Turns Local Market Into Tourist Landmark

His brand power is insane!

A traditional market in Onui-dong of Chuncheon in the Gangwon Province is emerging as a tourist attraction among K-Pop fans after BTS‘s V visited the place and posted about it on social media.

V | @thv/Instagram

The BTS member is currently enlisted in the military and is serving in the 2nd Army Corps in Chuncheon. Consequently, he has been seen at a few local spots in the last few months, the Chuncheon Pungmul Market being the latest.

Chucheon Pungmul Market | bbsj.kr

The market was featured in one of V’s recent Instagram updates. He posted a picture of him in his military uniform at the market. As fans got curious about the location, some figured out that the bench he was sitting on in the photo was in Pungmul Market, under the Gyeingchun Line railroad piers. Above the bench, an excerpt from Chuncheon-born writer Kim Yu Jeong‘s Camellia Blossoms is engraved.

| @thv/Instagram

The spot immediately became a hot topic among Korean netizens, with many announcing their plans to visit soon. This sudden increased traffic of attention toward the Pungmul Market has boosted the city’s plans to invest ₩1.00 billion KRW (about $684,000 USD) to expand the market and turn it into a local landmark!

While the plan was already in place, V’s visit has added more weightage to the possibility of the market becoming a tourist attraction for K-Pop fans from all over the world.

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