BTS Vs SM Entertainment? — 5th-Gen Idol Sparks Heated Discourse With His Remarks

A 5^th-gen boy group member from SM Entertainment recently made a revelation that has re-ignited the discussions of the company’s supposed rivalry with HYBE, and specifically with BTS.

Members of BTS | @bts_bighit/X

The idol in question is Sion, a member of NCT WISH, and the incident occurred during a recent fansign event of the group.

NCT’s Sion | SM Entertainment

On October 2, KST NCT WISH members attended a fansign event in Shanghai where they interacted with fans in person. During one of these interactions, a fan asked Sion if he could do the “Killin’ It Girl” dance challenge, originally performed by BTS’s J-Hope.

Sion responded, saying that he wanted to do it badly, but couldn’t because of their company. However, he ended up doing the dance very briefly.

251002 KMS上海线下签售会

op wondered if yusion could do the killin’ it girl challenge

🌷: i really want to do it but our situation right now won’t allow it, the company… but i really want to do it (suddenly starts dancing)

op also said that she couldn’t keep eye contact with… pic.twitter.com/BUr6FUOxHN

— 愛♡̆̈ (@aisionru) October 3, 2025

Sion implying that he couldn’t do the dance challenge because his label would not allow him has ticked many fans off the wrong way, prompting them to bring up the alleged bad blood SM Entertainment has had toward BTS in the past. Some also found the situation silly and joked about it lightheartedly.

Older armys probably remember how SM was actively involved in trying to sabotage BTS during their rising years. In fact even until 2017 so many SM producers would openly accuse BTS of plagiarism on SNS. And would often pass snaky comments to belittle their hardwork. https://t.co/9f6Lg0hREy

— ˖ . ݁𝜗𝜚. ݁₊ (@tweetiesrkive) October 3, 2025

When you remember that SM's one-sided hatred of BTS goes all the way back to at least 2014 when they were telling people not to work with BTS and to go work with their groups instead because BTS were an "experiment" and a "filler group" 😅pic.twitter.com/mVL6MG0jvj https://t.co/CVIDjLi39d

— chels⁷ 𝘽𝙏𝙎 𝙮𝙚𝙖𝙧 (@ndeverydayistay) October 3, 2025

bts really is the voldemort at sm entertainment, it’s kinda crazy 😭 https://t.co/YGvAzOoFHo

— ً (@yoonsvetl) October 3, 2025

this gotta be the longest one sided beef in existence😭 https://t.co/EQruQ3D2vI

— ☆ ⁷ (@minixkookie) October 3, 2025

damn they running sm like it’s the navy https://t.co/6d2MV0TMjj

— aleda⁷ ⚢ | khemjira 🧟‍♀️ (@masjiro_) October 3, 2025

What do you think of this situation?