CJ ENM’s 2025 Strategy: Leading K-Content and Global Expansion

As CJ ENM celebrates its 30th anniversary, it is preparing for a revolutionary year in 2025. The company plans to release around 65 new dramas and entertainment shows. This effort will solidify CJ ENM’s position as a leader in the K-content ecosystem. In an unprecedented move, CJ ENM will invest over 1.5 trillion KRW. This marks its largest content investment ever and highlights its commitment to quality and diversity.

On October 10, 2023, CJ ENM hosted the ‘CJ ENM Content Talk 2025’ event in Seoul. During this event, CEO Yoon Sang-hyun unveiled the company’s exciting content strategy. He emphasized the importance of diversity in content and genres, positioning CJ ENM as a visionary in K-content for the new era.

The year 2025 is being called the ‘Year of Global Expansion’ for CJ ENM. The company aims to enhance its production system and broaden the reach of its unique intellectual properties (IPs). This focus on global outreach is complemented by a commitment to create content that resonates with audiences worldwide.

In terms of content trends, 2025 will feature themes of ‘Dopamine’ and ‘Non-harmfulness.’ These themes emphasize positive and uplifting narratives. Notable upcoming projects include:

• Dramas: ‘Typhoon Company,’ ‘Pro Bono,’ and ‘Mr. Project’
• Entertainment shows: ‘Ppyong Ppyong Earth Arcade Season 3’

The introduction of new genres and formats, such as lifestyle survival shows, reflects CJ ENM’s determination to cater to diverse audience preferences. Tving is set to launch new series and signature content. This includes the fourth season of ‘Transit Love’ and a new series of ‘Escape the Room,’ along with sports-related programming.

The event also featured discussions with creators of upcoming shows. They shared unique production stories and insights into the next chapter of K-content. As CJ ENM embarks on this transformative journey, it is poised for significant growth and innovation in the content industry. With a strong focus on expanding its global presence, CJ ENM is set to lead the charge in the ever-evolving entertainment landscape.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.