CJ ENM’s 2025 Vision: Elevating K-Content with tvN

CJ ENM is preparing for a transformative year as it celebrates its 30th anniversary in cultural projects. The company has bold plans for 2025, including over 65 new dramas and entertainment shows. This milestone year marks the largest investment in content creation, aiming to exceed 1.5 trillion KRW.

At the ‘CJ ENM Content Talk 2025’ event on February 10, 2023, in Seoul, executives unveiled their content strategy. CEO Yoon Sang-hyun emphasized the need for transformative K-content that resonates with modern audiences. The focus will be on diversifying genres and enriching storytelling.

CJ ENM has declared 2025 the ‘Year of Global Expansion.’ The company plans to enhance its production systems using AI technology and strengthen its intellectual properties (IPs). This outreach aims to reshape the K-content landscape and elevate the company’s international presence.

TvN is set to lead the market with the highest number of dramas and popular entertainment shows. The revival of its Wednesday-Thursday drama block will showcase new creators, ensuring fresh content for viewers. Key themes for the year include ‘Dopamine’ and ‘Harmlessness,’ with projects designed to evoke strong emotions and promote positive values.

Upcoming projects include notable dramas like ‘Typhoon Company,’ ‘Pro Bono,’ and ‘The Black Dragon.’ Entertainment shows like ‘Earth Arcade Season 3’ will also be featured. Tving aims to solidify its position as a leading OTT platform, offering a diverse array of original content, including new series and sports programming.

Reflecting on its past, tvN has secured its place as the No.1 K-content channel in 2024, dominating viewership ratings and receiving critical acclaim. The excitement surrounding future projects is palpable. Audiences are eagerly anticipating returning series and innovative new creations, such as a sequel to the acclaimed drama ‘Signal.’

In conclusion, CJ ENM is strategically positioning itself for significant growth in the K-content landscape. With a strong emphasis on global outreach, diverse storytelling, and a commitment to high-quality content, 2025 promises to be a landmark year for both the company and its audience. As CJ ENM continues to innovate, the future of K-content looks brighter than ever.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.