Cortis: The New K-Pop Sensation with ‘What You Want’

Cortis: The New K-Pop Sensation with ‘What You Want’

On August 20, 2025, the K-Pop group Cortis made waves with the release of their debut title track ‘What You Want.’ This highly anticipated single is part of a comprehensive promotional campaign that has seen the group capture attention in major cities worldwide.

Promotional Campaign Highlights

From August 11 to August 18, 2025, the exterior wall of the Hive building in Yongsan, Seoul, showcased vibrant outdoor advertisements featuring all five members of Cortis: Martin, James, Juhun, Seonghyeon, and Geonho. This strategic placement aimed to engage local fans and build excitement before their debut.

In Tokyo, Japan, individual posters of the members were displayed at Shibuya Station from August 11 to August 17, 2025. This prominent location is known for its bustling foot traffic, making it an ideal spot to capture the attention of potential fans.

Global Reach and Success

On August 18, 2025, Cortis released a conceptual performance film for ‘What You Want,’ which quickly gained traction. The film ranked in the top 100 daily music videos across 15 countries and regions, including South Korea, Japan, the USA, Canada, and the UK. This impressive achievement highlights the group’s international appeal and strong fanbase.

The official music video for ‘What You Want’ premiered at midnight on August 20, 2025, and within just 12 hours, it surpassed 5 million views. This remarkable milestone underscores the excitement surrounding Cortis’s debut and the effectiveness of their promotional efforts.

Fan Reactions and Future Prospects

Fans have expressed overwhelming enthusiasm for Cortis’s debut, flooding social media with positive reactions and support. The group’s blend of talent and charisma has captured the hearts of many, suggesting a bright future in the competitive K-Pop industry. As they continue to promote their title track internationally, Cortis is poised to become a significant player in the global music scene.

Overall, the debut of Cortis signifies a new chapter in K-Pop, showcasing the power of strategic marketing and the universal appeal of music.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.