December Advertisement Model Brand Reputation Rankings Announced

7 hours ago 1

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from November 4 to December 4. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for December.

Byeon Woo Seok held onto his spot at the top of the list with a brand reputation index of 3,069,433, marking a 48.54 percent increase in his score since last month.

Lim Young Woong also maintained his position at second place with a brand reputation index of 2,169,225, marking a 47.67 percent rise in his score since November.

BLACKPINK rose to third place after seeing an impressive 102.48 percent increase in their brand reputation index, bringing their total score to 2,094,510 for December.

Son Heung Min similarly climbed to fourth place after seeing a 126.68 percent rise in his brand reputation index, bringing his total score for the month to 1,853,726.

Finally, ASTRO’s Cha Eun Woo came in at a close fifth with a brand reputation index of 1,804,895, marking a 114.42 percent increase in his score since November.

Check out the top 30 for this month below!