December Girl Group Brand Reputation Rankings Announced

2 weeks ago 11

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from November 8 to December 8.

BLACKPINK continued their reign at the top of the list this month with a brand reputation index of 13,429,72, marking a 6.21 percent rise in their score since November. High-ranking phrases in their keyword analysis included “Rosé,” “APT.”, and “rosie,” while their highest-ranking related terms included “release,” “surpass,” and “beautiful.” The group’s positivity-negativity analysis revealed a score of 95.60 percent positive reactions.

aespa also maintained their position at second place with a brand reputation index of 4,575,070 for December.

IVE similarly held onto their spot at third place with a brand reputation index of 3,899,143, marking a 9.27 percent increase in their score since last month.

Meanwhile, LE SSERAFIM remained stable in fourth place with a brand reputation index of 3,253,408.

Finally, TWICE came in at a close fifth with a brand reputation index of 3,003,669, marking a 20.91 percent rise in their score since November.

Check out the top 30 for this month below!