Dive into Dazzling Delights at “K-Beauty Glow-Up”

Get ready for an electrifying two-day immersion into the vibrant world of Korean beauty and captivating travel destinations at K-Beauty Glow-Up!

This sensational event, hosted by the Korean Cultural Center in the Philippines (KCC) and the Korea Tourism Organization (KTO), will take place on April 25-26, 2025, from 11 AM to 8 PM at the Main Mall Atrium, Upper Ground Level of SM Aura. Best of all, entry is absolutely free for all passionate K-beauty aficionados and travel dreamers!

“K-Beauty Glow-Up!” promises a dynamic and engaging experience, showcasing the hottest K-beauty trends. Prepare to dive into interactive activities, from discovering your perfect personal color palette to exploring Korea’s must-visit beauty hotspots. Adding extra sparkle, actress and singer Kyline Alcantara will grace the event, sharing her personal K-beauty and wellness adventures in Korea.

The excitement continues with various stage programs highlighting must-have Korean products and expert insights. This year, we’re thrilled to welcome the Korea Trade-Investment Promotion Agency (KOTRA), presenting a dazzling array of K-beauty innovations from promising small and medium enterprises (SMEs), offering a sneak peek into Korea’s booming beauty scene.

Furthermore, Amorepacific Philippines Inc., the powerhouse behind beloved brands like Laneige, Innisfree, and Mise en scène, will be on-site with exclusive product samplings and captivating live demonstrations, allowing you to experience the magic of Korean skincare and cosmetics firsthand.

Unlock Your Korean Beauty Journey:

Dreaming of a K-beauty pilgrimage to Korea? Get ready for incredible promotions and exclusive offers designed to make your Korean adventure unforgettable! Korean Air is rolling out its “Fly & Glow” promo, offering a fantastic 10% discount on select airfares to Korea (Incheon), the US, and Canada, including convenient transits via Incheon Airport from April 25th to 27th. Purchase your Korean Air tickets during the “K-Beauty Glow-Up!” event on April 25th & 26th to receive complimentary Innisfree goodies. Visit koreanair.com for full details.

Klook will also be joining the excitement with exclusive discounts on immersive K-beauty experiences and special promo codes available only during these two dazzling days. Plus, the Korea Tourism Organization booth will be your go-to destination to uncover the latest must-see spots for K-beauty and wellness, offering a unique opportunity to plan your dream Korean escape.

And that’s not all! Be sure to participate in the ongoing social media contest and exciting onsite activities for chances to win exclusive giveaways.

Don’t let this golden opportunity to elevate your glow with the finest of Korean beauty and culture slip away! Mark April 25-26 on your calendar and join us at SM Aura from 11 AM to 8 PM for a K-beauty experience you won’t soon forget!