Wednesday, April 08, 2026
Dyson is proud to welcome Jang Won Young as its newest Asia Pacific Ambassador for Dyson Hair Devices. The IVE K-POP artist who is behind five consecutive million-seller records and a proud owner for the Dyson Airwrap Co-anda 2x™, brings her signature healthy, glossy hair and ever-evolving styling to Dyson Beauty. This marks an exciting new chapter of intelligent, damage-reducing styling - for Dyson, and for Jang Won Young's fans across the region.
In a landmark first, Dyson also welcomes actor Park Bo Gum as its inaugural male official ambassador in Asia Pacific. Representing Dyson’s full device portfolio - from vacuum cleaners and air purifiers to hair care - his trusted, sincere image and belief in technology as a force for everyday comfort aligns seamlessly with Dyson’s mission. He makes his Dyson debut fronting the launch of the Dyson Spot+Scrub Ai™ robot vacuum with more campaigns to follow throughout the year.
Since his debut, Park Bo Gum has built a trusted image that resonates with Dyson’s mission to solve problems and improve everyday life through innovation. His credibility and relatable presence make him the ideal ambassador to represent Dyson’s engineering -led philosophy. Park Bo Gum will lead campaigns introducing Dyson’s latest machines, including the Dyson Spot+Scrub Ai Robot Cleaner. This advanced device uses a three -step cleaning system —detect, remove, and recheck dirt—while eliminating hidden stains w ith AI-powered precision. His role will expand to highlight Dyson’s key innovations in home and hair care, demonstrating how Dyson technology enhances daily living.
Park Bo Gum shared:
“Home is where I recharge, and technology plays a big role in making that space comfortable and efficient. Dyson’s innovations have always impressed me, and I’m excited to share their engineering values with everyone.”
Partnership rooted in innovation and self-expression with Jang Won Young
With five consecutive million-seller records and a dedicated fanbase spanning cultures and age groups, Jang Won Young has become one of Asia’s most recognised beauty and fashion icons. Her expressive performance style paired with her signature healthy, glossy hair , has made her a natural fit for Dyson’s technology -driven approach to hair health.
Dyson’s continued investment in beauty innovation
Dyson continues to expand its beauty portfolio globally following its £500 million investment announced in 2022, which accelerates research in hair science and advanced engineering. Recent launches include the Dyson Airwrap Co - anda2x TMmulti-styler and the Dyson Supersonic r TMhair dryer, along with the Dyson Omega TMnourishing formulation range . These innovations reinforce Dyson’s long -term commitment to developing hair care technologies that deliver fast, effortless styling while protecting hair health.
GOKPOP Singapore
GOKPOP Malaysia, an online media that caters Korean entertainment and was appointed as the Official Online Media for TVXQ World Tour "CATCH ME" in Malaysia, GOT7 1st Fan Meeting in Malaysia and more
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