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In recent years, Korean convenience stores like Emart24 and Seven Eleven have become cultural hubs for K-POP fans. They provide exclusive merchandise from popular K-POP idol groups, like STAYC and SF9, creating unique experiences for their supporters. Emart24 recently gained attention by offering STAYC’s fifth single album in two versions. Each version comes with exclusive photo cards for buyers. Fans visiting the Cheongdam branch can also attend a fan signing event, building a close connection between artists and their supporters.
Emart24 enhances the fan experience with seven types of collaboration convenience foods and various events tailored for K-POP fans. Meanwhile, Seven Eleven makes a significant impact with its limited edition ‘SF9 Photo Magazine Set.’ This set includes a photo magazine, Haribo gummies, and random photo cards. Customers can enter a lucky draw for a high-touch fan meeting and even win signed polaroids from SF9.
Both convenience stores target the 10 to 20-year-old demographic, known as the 1020 generation, to attract K-POP fans. Emart24 offers a 30% discount on collaboration food items when customers pay with KakaoPay. This discount makes it more appealing for young fans. Seven Eleven engages its audience through social media events that coincide with their SF9 set sales.
The marketing teams at Emart24 and Seven Eleven are dedicated to developing services and content specifically for K-POP fandom. This innovative approach is likely to enhance fan culture. It ensures these convenience stores remain at the forefront of the K-culture phenomenon. As K-POP continues to influence global pop culture, the role of social media in promoting K-POP merchandise grows increasingly important. By leveraging these platforms, Emart24 and Seven Eleven can reach a wider audience and deepen their connection with fans.
Exclusive Merchandise Offerings
- Emart24: STAYC’s album with exclusive photo cards.
- Seven Eleven: SF9 Photo Magazine Set with random photo cards.
Engaging Events and Discounts
- Fan Signing Events: Opportunities for fans to meet their idols.
- Discounts: Emart24 offers 30% off collaboration food items with KakaoPay.
Conclusion
The collaboration between K-POP and convenience stores like Emart24 and Seven Eleven exemplifies how businesses can tap into pop culture. This partnership not only benefits the stores but also enriches the K-POP fandom experience.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
English (US) · 