Fans Of JYP Entertainment Artists Clash Over Boycott Plans Following VCHA KG’s Horrific Abuse Accusations

Following ex-VCHA member KG’s alarming allegations of abuse calls for a boycott of JYP Entertainment have led to heated disagreements between fans.

VCHA with TWICE | Teen Vogue

The uproar began on December 7 when KG announced her departure from JYP Entertainment, along with plans to sue the company. In a candid statement, the 17-year-old shared harrowing details of her time in VCHA, including claims of mistreatment and an environment that severely impacted members’ mental health. Among the most shocking revelations was that one unnamed member had attempted suicide after battling a deep eating disorder.

| @official_vcha/Instagram

The details in KG’s lawsuit paint an even more shocking picture. According to the legal documents, the members were reportedly subjected to verbal abuse, restrictive diets, and neglect from staff — along with hidden cameras filming their conversations and eating habits without their knowledge.

| @official_vcha/Instagram

Now, numerous K-Pop fans across social media are calling for a boycott of JYPE Entertainment as a whole. Many are arguing that impacting the company’s finances is the only way to force them to take accountability for their reported actions against VCHA.

jype might release vcha's comeback on january 2025 and here's why you should boycott — a long thread #FightingforVCHA #WeLoveYouKG #AlwaysWithKG pic.twitter.com/D1LlU3t89J

— 🍒 (@minxzaq) December 8, 2024

However, not everyone is on board with the idea. In particular, the suggestion of a boycott has created a divide amongst fans of TWICE.

Some fans staunchly believe that the boycott is a necessary step, stating that no artist’s sales or streams should take precedence over the serious allegations KG described.

yall worried about twice because of people calling for a boycott on behalf of what’s happening.. a young girl tried to commit and vcha as a group is being mistreated and abused and yall are worried about streams right now? what the actual fuck is WRONG with yall omfg

— vic 🂱 (@hiraizcn) December 8, 2024

These girls are getting abused and all you can worry about is ur streams. Like every JYP fandoms has been showing support to VCHA and supporting the boycott but ofc here go once’s making everything about themselves .

— ari ˖ . ݁𝜗𝜚. ݁₊ (@seoheedoll) December 8, 2024

TWICE is managed by JYP Entertainment’s third division, recently renamed STRIDE: the same division VCHA debuted under. While recent reports list VCHA under JYP USA, it is believed that STRIDE may still manage their activities in Korea. As such, many feel that the division deserves to feel the harshest effects of a boycott.

“But his not the ceo anymore” idgaf this is HIS mentality the mentality he imposed in his company…this sht ain’t right…
So fck him
Fck jype
Fck div3
And fck everyone that directly hurt vcha

pic.twitter.com/fyQZDfES7i

— STRATEGY& DRIP 🍒 (@twicessaphic) December 8, 2024

Others have also pointed out TWICE’s own history of mistreatment under Division 3, suffering in similar ways to the VCHA members. Multiple members of TWICE have opened up about extreme dieting in the past, for example. In particular, Momo says she was once told to lose 7kg in a week; after eating nothing but ice cubes, she went to sleep one night afraid that she would die from hunger.

division 3 manages twice and vcha and has clearly been committing vile abuse against both for almost a decade now. the other artist they manage is jyp himself. clearly he and the company at large don’t care that div3 starves and mistreats the artists they manage. https://t.co/O292mfuZB4

— vexie is seeing skz 合༄ (@nyanrachas) December 8, 2024

On the flip side, many ONCEs disagree that a boycott is the right approach.

conflicted thoughts: TWICE and VCHA both being at div3/STRIDE is uncomfortable but I think they have dedicated teams within that. I don't want to boycott when TWICE worked so hard. The labor violations occurred in America so I think JYPE will be held responsible and it will be $$

— L (Jeongyeon & Sana CAM) (@redlightdstrct) December 8, 2024

Some fans are arguing that the TWICE members reportedly take home the majority of their earnings following their contract renewal, leaving just 20-30% for JYP Entertainment. As such, they believe that a boycott is more likely to hurt the members than the company itself.

Wait, I could be wrong but if I remember correctly didn’t TWICE’s contract renewal give them a 80% split to them and only 20% to the company? So why tf should once’s boycott. I support KG & VCHA not JYPE, Twice is getting more now than they were before so it’ll affect them pic.twitter.com/F1RzFHtgfa

— DaveBroChu | STRATEGY🍒 (@DaveBroChu22) December 8, 2024

y’all onces and antis can d*ckride each other but I’m NOT going to boycott them. Let me remind you that almost 70% of TWICE’s earnings go directly to the members

— SaTzu’s cleft chin🏹 (@tzutzubearrr) December 8, 2024

Many, meanwhile, are pointing out that TWICE is the group that would be most impacted by a boycott. This week, they came back with their 14th mini album and title track “Strategy” featuring Megan Thee Stallion, with the album selling 579,898 copies in its first day alone. Some say that K-Pop boycotts tend to be short-lived, which means TWICE’s recent comeback will be disproportionately affected.

Most of you will only boycott for a week or two and the only thing you will have hurt is the Twice comeback. You aren't putting a dent in JYPE $ by boycotting.

— 나모챙 ㅐ티ㅣㅇ (@3mustard33) December 8, 2024

Stays will not boycott skz
Midzys will not boycott itzy
Nswers will not boycott

But ONCEs will boycott TWICE during their comeback season pic.twitter.com/B7qMp0rdcB

— (TW)⁹ || Strategy 🍒 (@myxtw9) December 8, 2024

Many, meanwhile, believe that JYP Entertainment won’t take note regardless, worrying that boycotting TWICE won’t lead to any meaningful outcome.

Y’all are actually dvmb if your trying to boycott twice right now

Your not hurting JYPE your only hurting twice

USE YOUR HEADS

— Mike Jackson (@MikeJackson545) December 8, 2024

Any boycott to twice is gonna affect twice only, not the company. Hope you take this in consideration.

— akaari (@drawnbychae) December 8, 2024

Currently, suggestions of a boycott seem to be in their early stages. While many are spreading the movement on social media, it appears there hasn’t yet been an organized effort to stop streaming and buying music from JYP Entertainment groups. In the meantime, the agency is yet to make a statement on KG’s allegations.