Fifth-Gen Girl Group’s New Music Video Praised For Addressing Dark Topics — Including Deepfake And Suicide

Fifth-generation girl group Young Posse‘s new music video is being praised for addressing dark topics.

Young Posse | @youngposseup/X

Recently, Young Posse released the video for “COLD.”

The video follows member Douen who is seemingly tricked by Yeonjung and the male actor to get revenge after their father left. The male actor forms a relationship with Doeun and takes photos of her, which are seemingly made into deepfakes, are then spread on the internet for people to see.

It then shows Doeun getting a lot of hate and being ignored by those around her.

It shows some of the comments directly.

• “Is she going to claim it’s deepfake? No one would believe that!”
• “Her image is collapsing faster than I can remove my makeup! So funny!”
• “This turn of events is more ridiculous than TV dramas!”

The shot moves to Doeun on the roof, implying that she is seemingly going to commit suicide, and Yeonjung is filming it, which then moves to a flashback of their father leaving before the present shows the roof empty.

Her brother then appears and seems to send the video to someone, which many think is their dad.

A fan shared a detailed thread about the meaning of the video, including some of the triggering and dark topics that are important but tend to be avoided in K-Pop, including deepfakes and suicide.

explaining the mv for ‘COLD’ by YOUNG POSSE.

— a thread (warning: it mentions deepfake, suicide, and father issues)
pic.twitter.com/ctERQaW9VO

— sara #COLD ❄️ (@doeunfy) March 2, 2025

On Reddit, netizens praised the tough topics the young group tackled in the video.

Young posse touching the topic of deepfakes is important and it has to be talked about.
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Even on X, fans couldn’t stop praising how, despite the dark nature of the topics, Young Posse addressed them and reflected on the themes genuinely, especially those that are prevalent in Korea.

I love how this music video and song actually reflect the themes/topics they’re exploring and it’s not just a superficial attempt. And I love how even though young posse have had such a distinct style they didn’t shy away from putting 100% into this pic.twitter.com/IGUMr0Zn3G

— ☆*:.｡. o(≧▽≦)o .｡.:*☆ (@artaechim) March 2, 2025

Young posse confronting problems with deepfake in their mv is revolutionary stream cold pic.twitter.com/ildEe968oD

— Telly’s Fav | #COLD (@araalovesmango) March 2, 2025

rarely do we ever see kpop groups tackling real world issues like these in their songs, young posse really are one of the best groups out there pic.twitter.com/i6Xex4Sga0

— ria ༊*·˚ SEEING 2NE1 | COLD (@chaerinized) March 2, 2025

And Thankyou to young posse for not only touching upon real life subjects that affect people every single day but also the consequences of them.

pic.twitter.com/0BD6BErjBH

— annie ୨ৎ | ‘cold’ YOUNG POSSE out now!!🥶 (@yeonjungswife) March 2, 2025

You can watch the full video below.

If you or someone you know is struggling with depression or has had self-harming thoughts, do not hesitate to reach out to your local confidential support for people in distress or to call the Lifeline. The Lifeline provides free and confidential support for people in distress, prevention and crisis resources for you or your loved ones, and best practices for professionals. If you’re thinking about suicide, are worried about a friend or loved one, or would like emotional support, the Lifeline network is available 24/7. In the US, the National Suicide Prevention Lifeline’s # is 988, OR you can call 1-800-273-8255. Crisis Text Line can be reached by texting HOME to 741741 (US), 686868 (Canada), or 85258 (UK).