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In an exciting development for fans, G-Dragon has launched his first mainstream product, the PEACEMINUSONE Highball. This drink comes from his fashion brand, PEACEMINUSONE, which he founded in 2016. Known for its artist-driven approach, PEACEMINUSONE has made a significant impact in the streetwear industry through collaborations with luxury brands.
The PEACEMINUSONE Highball is more than just a drink; it showcases G-Dragon’s artistic skills. The packaging features a unique pattern created by G-Dragon himself, adding a personal touch. This highball is a wine-based lemon drink with a friendly 4.5% alcohol content. Each can includes a slice of fresh lemon shaped like a daisy, symbolizing the brand’s essence.
G-Dragon partnered with Galaxy Corporation to create exciting space-themed content for the launch. This includes a music video titled "HOME SWEET HOME," developed with Microsoft and based on Azure OpenAI Sora. This blend of art and technology highlights G-Dragon’s innovative vision and commitment to a special customer journey.
The initial release of the PEACEMINUSONE Highball is limited to 880,000 cans. This number holds significance for G-Dragon as it represents his lucky number, 8. This exclusivity makes it a must-have for fans and collectors alike.
Manufactured by Buruguru, a company known for its success in the canned highball market, the PEACEMINUSONE Highball will be available at CU convenience stores nationwide starting on the 30th. A representative from Galaxy Corporation emphasized the project’s unique blend of G-Dragon’s artistic flair, AI content capabilities, and Buruguru’s expertise. They promise consumers an experience that goes beyond the ordinary.
As G-Dragon expands his influence beyond music and fashion, the PEACEMINUSONE Highball launch marks a significant milestone in his artistic journey. It merges creativity with refreshment in a way that only he can. Fans can look forward to enjoying this limited edition drink while celebrating G-Dragon’s artistic achievements.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
English (US) · 