GFRIEND brought fans on an emotional journey through a decade of memories, proving that time cannot diminish their brilliance or their bond with their fans.
Known for their iconic blend of “powerful innocence” and “passionate haziness,” the group once again showcased their unique charm during their 10th-anniversary solo concert, GFRIEND 10th Anniversary: Season of Memories, held at the Olympic Hall in Seoul from March 17 to 19.
The concert, which sold out all three performances and even opened additional restricted-view seats due to overwhelming demand, was a special event that commemorated GFRIEND’s remarkable legacy. It also marked their first major performance since their hiatus in 2021, offering fans a long-awaited opportunity to reconnect with the group after four years.
From the very beginning, GFRIEND (Sowon, Yerin, Eunha, Yuju, SinB, and Umji) delivered nostalgia and energy with a setlist full of hits. Songs like “Me Gustas Tus”, “Navillera”, and “Love Whisper“ immediately transported fans—known as Buddy—back to the group’s glory days, sparking thunderous cheers. The members, looking radiant and youthful, greeted the audience with their trademark smiles after an energetic three-song opener. Umji playfully noted the fans’ enthusiasm, saying, “The cheers feel especially passionate today. You must have come here determined to enjoy the last concert without regrets, right?”
The group seamlessly transitioned between their signature concepts, beginning with their iconic “powerful innocence” performances of songs like “FINGERTIP”, “Summer Rain”, and “Rain in the Springtime”. They even treated fans to a unique “Wind” mashup stage featuring, “Windy Windy”, and “Gone with the Wind”, which added a refreshing twist to the show.
As the concert progressed, GFRIEND shifted gears to their “passionate haziness” era, captivating the audience with sultry performances of “MAGO” and “Apple”. Dressed in sleek black outfits, the members radiated confidence and sophistication, showcasing a mature and alluring side that contrasted beautifully with their earlier innocence. This stark duality underscored the group’s artistic range and kept fans immersed in the magic of the evening.
Beyond their flawless choreography and vocals, the concert was filled with emotional moments that highlighted the group’s connection with their fans. During heartfelt speeches, the members shared their gratitude and reflected on their journey. Eunha described the event as an “overwhelming moment,” expressing how special it felt to perform a three-day concert after such a long hiatus. “I want to do even better today because it’s the last concert in Seoul,” she shared with emotion.
Tears flowed freely during the encore as the members poured their hearts out to their fans. SinB thanked the Buddies for their unwavering patience, saying, “Thank you for waiting in the same place for four years. I’m sorry and I love you.” Yerin, overcome with emotion, apologized for not being able to perform at full strength due to a knee injury, but fans responded with encouragement, reassuring her of their unwavering support.
Sowon reflected on the challenges of their hiatus, expressing gratitude to the fans who remained loyal: “I can’t imagine how long these four years must have felt for our Buddies. Thank you for keeping us together.” Eunha echoed this sentiment, saying, “Every concert reminds me that I made the right choice in becoming a singer. I hope the members and I can continue to support and love each other in the future.”
Umji, who revealed she stayed up all night writing a letter to fans, read it aloud with raw emotion, while Yuju, unable to speak due to a throat condition, shared her feelings through heartfelt notes written on a sketchbook. These intimate moments further solidified the deep bond between GFRIEND and their fans, making the concert an unforgettable experience.
As the evening drew to a close, the group performed an impressive 2-hour setlist filled with hits spanning their career. The combination of their signature razor-sharp choreography, emotional harmonies, and breathtaking stage production left the audience in awe.
While the Seoul concert marked the end of their domestic performances, GFRIEND’s 10th-anniversary celebrations are far from over. The group is set to embark on an Asian tour, with stops in Osaka, Yokohama, Hong Kong, Kaohsiung, and Taipei, giving international Buddies a chance to share in the magic.
GFRIEND 10th Anniversary: Season of Memories was more than a concert—it was a testament to the group’s enduring legacy and their fans’ unwavering love. With their emotional performances, heartfelt words, and unwavering gratitude, GFRIEND proved that their bond with their Buddies remains unbreakable, no matter how much time passes.