Global Band-Making Project ‘STEAL HEART CLUB’ Launches in Seoul

Press Conference Launches STEAL HEART CLUB

On October 20, 2025, the press conference for the innovative global band-making project, “STEAL HEART CLUB,” was held at the Eliena Hotel in Nonhyeon-dong, Gangnam-gu, Seoul. This exciting initiative brings together 50 participants from around the world, all competing in a survival competition aimed at forming a new K-pop band.

Key Personalities at the Event

The event was attended by notable figures in the K-pop industry, including Producer Lee Hyungjin, Producer Kim Eunmi, and MC Moon Gayoung. Directors such as Jung Yonghwa, Lee Jangwon, Sun Woojeongah, and Ha Sungwoon were also present, showcasing their commitment to discovering and nurturing new talent.

Project Goals and Themes

The primary goal of the “STEAL HEART CLUB” project is to create a band that resonates with global audiences. Unlike previous programs that feature established groups, this project highlights the unique qualities and emotional journeys of each participant. By focusing on teamwork and collaboration, the program aims to illustrate the essence of youth and music, ultimately producing an iconic band capable of achieving worldwide recognition.

What to Expect from STEAL HEART CLUB

As the competition unfolds, viewers can look forward to witnessing the diverse backgrounds and talents of the participants. The program seeks to set itself apart by sharing the authentic experiences of forming a band from scratch. This fresh approach is expected to captivate fans and contribute significantly to the ever-evolving K-pop landscape.

For more updates on the “STEAL HEART CLUB,” stay tuned to official sources. This innovative venture promises to reshape the future of K-pop as it embraces new talents from around the globe.

This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.