hello82 opens new location in NYC for K-pop fans!

WHAT: hello82, the ultimate fan space for K-pop fans, celebrates the grand opening of its New York City location. Fans in attendance can join the festivities at the Soho location where there will be local vendors, and hello82 hosting giveaways and selling signed K-pop albums, photocards and other unique fan-centric merchandise.

A ribbon cutting is planned for 11am ET on Saturday, January 24. When hello82 held the Grand Opening for their Atlanta location, over 200 fans lined-up to get the first look at the new space.

WHERE: 427 Broadway 1st Floor, New York, NY 10013

WHEN: Ribbon Cutting Ceremony @ 11am ET on Saturday, January 24

Events, such as a K-pop Pre-Club Night (6-9pm ET on Saturday) to run all weekend (January 24 and 25, 2026)

ABOUT Hello82:
hello82, the U.S-based k-pop label and lifestyle brand behind the chart successes of top k-pop acts such as ATEEZ and P1Harmony, has been connecting artists with their global fanbases since 2018 through exclusive digital content, merchandising partnerships, concert tours, and organized pop-ups and brick-and-mortar stores in international locations including Los Angeles, Atlanta, Chicago, San Diego, Mexico City, and now, New York City, with plans for further expansion.