HYBE Admits LE SSERAFIM’s “Weakness” Is Live Singing In Latest Internal Documents Leak

The criticism had been going on for several months by that point.

On November 1, KST, another set of internal documents shared by HYBE began circulating online.

This time, the leak seems to have come from an employee of the company, revealing discussions on various groups, including several under HYBE. Included in these leaks were thoughts on LE SSERAFIM, including their live singing.

LE SSERAFIM | Source Music

Last year, LE SSERAFIM were the target of criticism surrounding their live vocals following a music show encore performance. These criticisms continued across many of their stages, including at Coachella 2024.

LE SSERAFIM’s Sakura Gets Criticized Heavily For Bad Live Singing

HYBE attempted to address these criticisms through various means, as discussed in the newly leaked documents. The company speaks on criticism the group received for alleged lip-syncing at different awards shows, including the 2023 Asia Artist Awards.

As for their stages, after the challenging MAMA conditions, the composition is becoming clearer, and reactions have been improving. However, there are still some disadvantages regarding the lip-syncing issue, which has drawn criticism, even at AAA, for not performing live.

— Hybe Document

The documents continue on the subject, referring to it as a “weakness” and stating that the group needed to find ways to overcome it.

A bit of momentum had built up, but it got somewhat diluted after Lim Young-woong’s dance song performance, where his lip-syncing was quite obvious. There are definitely people trying to exploit this group’s weaknesses to attack them, and the fact that they’re starting to target live performance skills could be a warning sign. They need to keep looking for ways to strengthen this area. Considering their upcoming performances, finding a clear way to overcome any controversies regarding live singing is essential.

Hybe Document

You can read more about previous criticism of LE SSERAFIM’s live skills below.

LE SSERAFIM Earn Praise For Singing Live At “Coachella 2024” Despite Previous Encore Controversy