HYBE Gives Update on BTS' Activities for 2026, Company to 'Lower Dependence' on Group in Revenue

HYBE has announced the updates regarding BTS' activities and its forecast for sales.

On November 5, Korean news outlet MyDaily shared that HYBE's Chief Financial Officer Lee Kyung-jun revealed that the company is currently discussing with BTS members about their full group activities in 2026, while also monitoring the company's revenue forecasts.

HYBE also acknowledged BTS' major contribution to the company's revenue status but added how it was planning to develop a "diversified revenue model" through its current roster of artists and business ventures.

The CFO shared, "Although we are expecting BTS' return to generate significant revenue, our dependence on them will not be as high as it was in the past, given the growth of new businesses and other artists."

Meanwhile, the update garnered reactions from netizens in an online thread, where they became skeptical of HYBE's announcement of lowering dependence on BTS.

Read their comments below:

• "They will literally disappear if not for Bang-SEV-NewJeans"
• "How many years have they been talking about lowering their dependence already?"
• "What a joke, who will believe those lies?"
• "They have been talking about lowering dependence on BTS for 3 years already. NJ (and SEVENTEEN to some extent) was their best shot and it's not going to happen now."

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Written by Israel Monte