HYBE India Launches to Expand K-Pop Presence in India

Introduction to HYBE India

HYBE India was officially established on September 23, 2025, as a significant step in expanding the global footprint of HYBE. This new venture aims to tap into India’s vibrant music scene and connect local talents with the global market. The company is registered as HYBE INDIA ENTERTAINMENT PRIVATE LIMITED in Mumbai.

Bang Si-hyuk’s Vision

At the helm of this expansion is Bang Si-hyuk, the chairman of HYBE. His vision is clear: to nurture aspiring artists in India and help them share their stories with the world. The mission statement of HYBE India encapsulates this aim perfectly: “Where voices of India become global stories.”

K-Pop’s Rapid Growth in India

The rise of K-Pop in India has been remarkable, with streaming numbers skyrocketing by 362% from 2018 to 2023. Currently, India boasts 185 million streaming users, making it the second-largest market for K-Pop after the USA. This rapid growth indicates a burgeoning fanbase eager for more content and engagement with K-Pop artists.

Strategic Approach: Multi Home, Multi Genre

To leverage this growth, HYBE India will implement a “Multi Home, Multi Genre” strategy. This approach is designed to adapt K-Pop production systems to local markets, ensuring that the music resonates with Indian audiences. By focusing on multiple genres, the initiative aims to attract a diverse range of listeners.

Nurturing Local Talent

The primary goal of HYBE India is to discover and develop talented artists within the country. By providing resources, training, and exposure, HYBE India plans to elevate local musicians to an international platform. This commitment to local talent is expected to foster a new wave of artists who can represent India’s rich cultural heritage on the global stage.

Conclusion

With the establishment of HYBE India, the future of K-Pop in India looks promising. The initiative not only aims to promote K-Pop but also to weave Indian narratives into the global music tapestry. As the world watches, HYBE India is poised to play a crucial role in shaping the music industry in one of the world’s most populous countries.

This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.