HYBE Producer Criticized For Now-Deleted Post Alleged To Be About NJZ (NewJeans) — Defended By Korean Netizens

8 hours ago 3

Many Korean netizens defended the producer by looking at his past posts.

Koreaboo

5 minutes ago

This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.

A HYBE producer is being slammed for his now-deleted post about NJZ (NewJeans) amid the ongoing feud with ADOR, but netizens have defended him.

NJZ-for-Vogue-France-documents-1

On April 15, users online claimed that a HYBE producer was seen “attacking” the mascot of NJZ, known as Bunini. The mascot is known to fans and is very public, with an appearance in a public store.

pic.twitter.com/nDDvYyBdNa

— bbor (@bborbnz) April 15, 2025

this bunini made more revenue than any of hybe's latest investments. pic.twitter.com/tHcU9w4DKO

— PoppyKPoppie (@PoppyKPoppie) April 15, 2025

He sparked criticism for aggressively jumping at the mascot of the group, especially in the midst of an ongoing battle with the company.

What was this hybe producer doing with bunini? Leave bunini alone pic.twitter.com/DYP9Ee893G

— 🍀 (@newjicore) April 15, 2025

‼️ EXPOSE THREAD: HYBE PRODUCER ATTACKS NEWJEANS MASCOT

FRANTS is a Hybe producer for Belift groups – Illit, Enhypen – and Source Music group Le Sserafim

He posted himself attacking Bunini. – Newjeans’ mascot – and wrote “Am Good”

Exposing This mf
pic.twitter.com/miJorjkAO8

— soy 🏎️🏁 {slow mode} (@soyamoyas) April 15, 2025

Netizens identified the producer as FRANTS, someone who has worked with many HYBE artists, and it was posted on Threads but has since been deleted.

hybebe

It was also shared on Instagram but was deleted.

Video from Frants Instagram

Post this everywhere – all social channels.

The Korean judge should explain why this is still a safe place for Newjeans to work what pic.twitter.com/gsd8q8jZDN

— soy 🏎️🏁 {slow mode} (@soyamoyas) April 15, 2025

Netizens shared their anger at the behavior of the producer, especially considering the maliciousness of his actions were against idols much younger than him.

Mind you. A middle age male (42 years old), a HYBE producer did this kind of sickening thing on PUBLIC on SOCIAL MEDIA. Imagine how that building's employees treated Njz behind. Im really want to vomit. 🤢 https://t.co/4E0JrFZp0F

— .•Hanni•Cherry•.🍒 (@lilian00173) April 15, 2025

It feels like no one in that building has a mental age over three. https://t.co/rFJKvT8GvD

— MinTokki민토끼 (@8_nwsb89990) April 15, 2025

how is that company a safe place for the girls? if the normal employees are acting like this can you imagine what their CEOs are saying about the girls to them? https://t.co/Q7pZmnXB71

— milli 🏁 ifb gg stans (@minjiwonyo) April 15, 2025

Yet, following the allegations, Korean fans shared past photos from the producer, sharing that they had always supported NJZ and his love of products associated with rabbits, including Kuromi and Sylvanian families.

Netizens defended the HYBE producer, hitting back at the fans.

“He even congratulated them on their debut, seriously lololol this is so malicious. Bunnies are still out here trying to sway public opinion, it’s honestly infuriating.”
“Typical NewJeans fans… going after regular people again like it’s nothing.”
“But if you actually watch the video… it’s a different story.”
“HYBE should really press charges against some of their own employees. Digging through staff’s social media to witch-hunt them is completely unhinged.”