The initial news broke in 2022.
Koreaboo
1 hour ago
In 2022, K-Pop company LPA Entertainment came under fire when evidence arose that the company had been asking its trainees to send them underwear pictures. The text messages shared on news outlets showed various messages discussing the weight of the trainees and the reasons the company had for asking for pictures.
- “This is the exact picture of your weight.”
- “Weight checks are necessary because we need to know the person’s figure. If you don’t like this, how can you say you want to be a K-Pop idol?”
- “It isn’t easy to become a K-Pop star in Korea. That’s why they are the world’s best.”
The company seemingly rebranded and despite the name change, netizens seemed concerned after an announcement that left a sour taste as fans linked it to past controversies.
Recently, the company was brought back into the light after it seems that they have rebranded to NA Entertainment.
By looking at their following tab, they are set to debut a new girl group called DE:VA, which could link to the past audition announcement following the controversy.
On November 11, the popular X account @nugupromoter shared that one of the members of the upcoming group called KIA shared that the former CEO was now in prison, but it wasn’t confirmed under what charges this happened.
UPDATE: KIA, a member of the upcoming group De:Va shares on an Instagram DM that the former CEO of NA Entertainment (formerly known as LPA Entertainment) is now in prison.
The company now has a new CEO and different trainees. https://t.co/394x9pxVvi pic.twitter.com/3Wm2M78fBB
— nugu promoter (@nugupromoter) November 11, 2024
Hopefully, the new team can distance itself from the past.