Rising K-pop girl group ILLIT is set to continue their impressive momentum with the announcement of a new comeback single and a major collaboration in Japan. The group, managed by BELIFT LAB, will release their first single album ‘NOT CUTE ANYMORE’ on November 24, 2025, and will also lend their voices to a popular Japanese anime series, solidifying their status as a trend icon.
Cementing Mainstream Status in Japan
ILLIT’s growing influence in the Japanese market is undeniable. The group has been selected to sing the opening theme for the second season of the popular anime “Princess’s Torture Time”, which is scheduled to air in Japan in January 2026. This high-profile anime OST collaboration places the K-pop girl group directly in front of a massive audience, further boosting their presence in the country.
A String of Japanese Successes
This latest venture builds on a series of successful activities in Japan throughout 2025. In February, ILLIT released ‘Almond Chocolate’ as the theme song for the movie “Not Just For The Face”, a track that later achieved ‘Gold’ certification from the Recording Industry Association of Japan (RIAJ). Following this, the group made their official Japanese debut in September 2025 with the title track ‘Toki Yo Tomare’ and B-side ‘Topping’. These songs gained significant exposure, with ‘Toki Yo Tomare’ being used in a model survival show and ‘Topping’ featured in a Lacoste Japan advertisement.
Details on the ‘NOT CUTE ANYMORE’ Comeback Single
Anticipation is high for ILLIT’s upcoming comeback single. The group began rolling out promotional content on November 3, 2025, with the release of a track motion video, kicking off the countdown to the album’s official release. ‘NOT CUTE ANYMORE’ marks their first single album, a significant milestone for the quintet. This new comeback single is expected to showcase a new side of the members: Yunah, Minju, Moka, Wonhee, and Iroha.
Connecting with Fans at ‘GLITTER DAY’ Encore
While expanding their global reach, ILLIT remains dedicated to their domestic fanbase. The group will hold the ‘2025 ILLIT GLITTER DAY IN SEOUL ENCORE’ fan event on November 8 and November 9, 2025. The two-day event will take place at the Olympic Hall in Olympic Park, Songpa-gu, Seoul, offering fans a chance to connect with the members ahead of their comeback. This event underscores their continued popularity in South Korea as they simultaneously conquer the ILLIT Japan market.
This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.
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