IVE’s Wonyoung Breaks Groupmate Yujin’s Impressive Record

The competition is themselves!

IVE‘s Wonyoung has just added another feather to her crown as a leading fourth-generation K-Pop idol.

Wonyoung | @for_everyoung10/Instagram

According to the latest reports, Wonyoung has become the fourth-generation female idol with the highest number of brand deals ever. The record was previously held by her groupmate, Yujin, who had nine brand deals under her belt, including industry giants such as CLIO, Maxim, Chilsung Lemon Jin, and Lascoste.

Yujin | @_yujin_an/Instagram

As of May 2025, Wonyoung has sixteen brand deals, representing multiple organizations across beauty, fashion, F&B, and other industries. Some of the most prominent names among those include Miu Miu, Innisfree, Tommy Hillfiger, Dyson, and Woori Bank.

Some other leading fourth-gen female idols on this list are Karina (8) and Winter (5) of aespa, and NMIXX‘s Hyewon (4).

Meanwhile, Wonyoung’s latest photoshoot for one of her brand deals sparked heavily divided reactions among netizens. Read more about it here:

IVE Wonyoung’s New Photoshoot Triggers Heavily Divided Reactions