IVE Transforms with New Album ‘IVE Secret’ Featuring ‘XOXZ’

IVE’s Musical Evolution

On August 25, 2025, the K-pop group IVE released their fourth mini album titled “IVE Secret.” This much-anticipated album includes six tracks: “XOXZ,” “Wild Bird,” “Dear, My Feelings,” “Gotcha,” “Pibik,” and “Midnight Kiss.” As part of their ambitious 2025 strategy, IVE aims for two comebacks this year, indicating a significant transformation in their music style.

About the Title Track ‘XOXZ’

The title track “XOXZ” is a clever play on the English expression “XOXO,” which conveys affection and well-wishes. This song marks a departure from IVE’s previous hits like “Rebel Heart” and “Attitude.” Critics, including Jeong Minjae, have noted its rap-centric and kitschy feel, echoing the vibe of their earlier song, “Baddy.” This shift reflects IVE’s desire to present a raw and honest side of their artistry.

Concept and Themes of ‘IVE Secret’

The overarching theme of “IVE Secret” highlights the emotional flow behind glamorous facades. With this album, IVE seeks to showcase their growth as artists, emphasizing vocal improvements and confident stage presence. Fans are excited to see a different side of the group, and the release of “XOXZ” is anticipated as a pivotal moment in their musical journey.

Competitive Landscape and Fan Reactions

The timing of IVE’s comeback coincides with several other popular K-pop groups releasing new music, adding an extra layer of competition in the music charts. Despite this, expectations are high for IVE’s performance, particularly with their evolving sound and the impactful release of “XOXZ.” Fans have expressed their enthusiasm on social media, eagerly anticipating live performances and music show appearances.

With “IVE Secret,” IVE not only aims to captivate their audience but also to redefine their place in the K-pop industry. As they step into this new era, their journey is just beginning, and fans are here for every moment.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.