J-Hope Shines at Luxury Watch Event in Seoul

On the afternoon of the 22nd, J-Hope attended a high-profile luxury watch event in Seoul. The event was hosted by a renowned Swiss watch manufacturer and attracted many celebrities. Notable attendees included actor Cha Eunwoo and actress Park Shin-hye. This gathering showcased the brand’s prestige and the star power that draws fans from all walks of life.

J-Hope, now making waves as a solo artist, recently topped the non-drama popularity category in the FUNdex report by Good Data Corporation. His significant impact in the entertainment realm was clear. His appearance on the popular variety show ‘I Live Alone’ led to a remarkable 37.2% rise in the show’s popularity. This increase propelled ‘I Live Alone’ to third place in program rankings, highlighting the influence of BTS on media.

The rankings experienced some changes, with G-Dragon from ‘Good Day’ slipping to second place after holding the top spot for two weeks. Park Seo-jin from ‘King of Mask Singer 2’ followed closely behind. Other noteworthy rankings included Han Ga-in from ‘You Quiz on the Block’ in fourth place and Kim Soo-hyun from ‘Good Day’ in fifth. The top non-drama program for the fourth week of February was ENA/SBS Plus’s ‘I Am SOLO,’ which has maintained its first position for four consecutive weeks.

Additionally, ‘Good Day’ and ‘You Quiz on the Block’ ranked fourth and fifth, respectively. ‘Mr. Trot 3’ showed significant growth, with a 20.3% increase in viewership. Other shows in the top ten included ‘Please Take Care of My Refrigerator,’ ‘Running Man,’ and ‘Knowing Bros.’ These rankings reflect programs airing from February 24 to March 2, 2025, underscoring the dynamic landscape of Korean entertainment, where both television and OTT original non-drama content continue to captivate audiences.

J-Hope’s presence at the luxury watch event not only highlighted his star power but also emphasized the growing trend of celebrity endorsements in the luxury industry. This event successfully combined high-end timepieces with the glamour of K-pop, making it a memorable occasion. The impact of celebrity endorsements on consumer behavior is significant, driving interest and sales in the luxury market. As K-pop collaborations evolve, they shape luxury brand partnerships and trends in exciting new ways.

In conclusion, J-Hope’s role in this event exemplifies the powerful intersection of K-pop and the luxury industry, showcasing how celebrity influence continues to grow.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.