JENNIE & Spotify Host Exclusive ‘Rubify’ Event to Celebrate Her Solo Debut Album, Ruby

On February 27, global superstar JENNIE and Spotify welcomed 200 devoted fans into Rubify, a one-of-a-kind experience in Seoul, ahead of the highly anticipated March 7 release of her debut solo album, Ruby.

The immersive event offered fans a first listen to Ruby and an intimate look at JENNIE’s artistic vision.

JENNIE personally introduced the album, sharing emotional insights into her creative journey. She revealed that Ruby was inspired by Shakespeare’s seven stages of life, exploring themes of innocence, love, power, reflection, and legacy. “This album means everything to me—it’s my story, told through my voice and my vision,” she expressed.

An Unforgettable Fan Experience

Beyond the music, attendees stepped into a Spotify experiential zone, featuring exclusive merchandise giveaways and picture-perfect installations inspired by Ruby. 100 lucky fans secured invitations through a Spotify social media contest, ensuring JENNIE’s most passionate listeners were part of the moment.

JENNIE’s Global Impact on Spotify

With over 40 million monthly listeners, JENNIE continues to dominate the global music scene. She closed out 2024 as the #8 Global Top K-Pop Artist on Spotify Wrapped, while her pre-release singles, Love Hangover (feat. Dominic Fike) and ExtraL (feat. Doechii), both debuted on Spotify’s Global Daily Top Songs chart.

Her music is featured on major editorial playlists like K-Pop ON! and Today’s Top Hits, and fans can look forward to exclusive content on Spotify’s K-Pop ON! Video Podcast dropping March 10.

“JENNIE’s solo journey has been incredible to watch,” shared Jungjoo Park, Spotify’s Head of Music, South Korea. “Ruby is already proving to be a defining milestone, and we’re proud to support her by bringing fans closer to her music on a global stage.”

As Ruby prepares to make its mark, JENNIE’s solo era is only just beginning—and the world is ready.