Just Makeup: A New K-Beauty Show Takes the World by Storm

Just Makeup Premieres to Great Success

On October 3, 2025, Coupang Play debuted its latest K-drama, Just Makeup, which has quickly become a sensation in the K-beauty genre. The show, produced by Studio Slam, features renowned MC Lee HyoRi and a panel of expert judges including Jeong Saemmul, Seo Ok, Lee Sabae, and Lee Jinsu. Within just a week, the show experienced a staggering 665% increase in viewership, culminating in a rating of 4.6, making it the most popular title on Coupang Play.

Increased Viewership and Global Reach

The excitement continued on October 10, 2025, with the release of episodes 4 and 5, further propelling the show’s popularity. As of now, Just Makeup has reached audiences in over 240 countries through Amazon Prime Video, showcasing the international appeal of the K-beauty industry. This innovative format combines beauty and entertainment, focusing on a large-scale makeup survival competition that celebrates both artistry and technique.

Highlighting K-Beauty’s Artistic Potential

Just Makeup aims to educate viewers about makeup while providing entertainment through competitive challenges. The show emphasizes the intersection of makeup artistry and personal narratives, allowing participants to express their identities through their creative work. It serves as a significant example of the global competitiveness of the K-beauty industry and showcases the innovative potential of Korean survival formats.

As the program continues to attract viewers, it positions itself as a leading title not just in Korea but on a global scale. The unique blend of drama, competition, and education in Just Makeup sets a new standard for beauty shows worldwide, drawing in fans of K-drama and beauty alike.

For more information about Just Makeup and to explore other K-drama titles, visit Kpopmap.

This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.