K-Pop A-Z Review: GFriend – The Beginning Of Love

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The Beginning Of Love (from Fallin’ Light – 2019)

I was surprised to see that I’ve barely played this b-side at all, yet I gave it a high rating in my own personal music library. Listening to it again, I can see why. This is an easy pop track, buoyed by an insistent groove and summery vibe. The chorus has nice lift and I love the touches of guitar that ornament the production. There’s a lot of texture to the arrangement and The Beginning Of Love builds to a satisfying climax. In some ways, it reminds me of a much more reserved version of Infinite’s excellent Wind.

 Hooks 8
 Production 9
 Longevity 9
 Bias 8
 RATING 8.5

Grade: B

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