Kakao Entertainment’s ‘Lighting Store’: A Global Success Story

Kakao Entertainment recently celebrated the global success of its original series, ‘Lighting Store.’ This show captivated audiences and significantly boosted viewership and sales for its original webtoon and related works. After the release of episodes 5 and 6 on December 11, 2023, the original webtoon saw a remarkable 187-fold increase in viewership. Sales soared by an incredible 159 times by December 15. This surge was largely due to pre-release webtoon events that attracted many users.

The impact of ‘Lighting Store’ extended beyond its fanbase. It positively influenced the viewership and sales of the webtoon ‘Moving,’ which saw its numbers double and triple during the same period. This interconnected success highlights the dynamic relationship between webtoons and their adaptations, proving that quality storytelling resonates across different mediums.

At its core, ‘Lighting Store’ explores the mysteries of a unique lighting store visited by individuals at the crossroads of life and death. As the series unfolds, it evolves from an initial sense of fear to deep humanistic themes, becoming part of the captivating ‘Gangpul Universe.’ This universe features interconnected stories and characters, enhancing the overall narrative experience.

The series concluded on December 18, 2023, with rave reviews from both domestic and international audiences. As ‘Lighting Store’ continues to garner acclaim, another popular series, ‘The Call You Just Made,’ based on a KakaoPage web novel, also witnessed a surge in viewership and sales following its premiere on November 22, 2023.

A representative from Kakao Entertainment expressed confidence in the future. They emphasized the company’s commitment to developing competitive creative content rights and delivering high-quality content in the upcoming year. With the success of these series, it’s clear that Kakao Entertainment is poised to continue making waves in the entertainment landscape. They are captivating audiences with innovative storytelling and engaging characters.

Key Highlights:

• ‘Lighting Store’ achieved a 187-fold increase in webtoon viewership.
• Sales for the webtoon surged by 159 times after episodes 5 and 6.
• The series is part of the interconnected ‘Gangpul Universe.’
• ‘The Call You Just Made’ also saw increased success after its premiere.

In conclusion, Kakao Entertainment’s innovative approach to storytelling and its successful adaptations are shaping the future of entertainment. With their focus on quality content, they are set to engage audiences worldwide. The success of ‘Lighting Store’ demonstrates how web novel adaptations can thrive in today’s entertainment market.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.