Kim Mi-kyung Highlights National Museum of Korea on You Quiz

On July 23, 2025, tvN broadcasted an engaging episode of You Quiz on the Block, featuring Kim Mi-kyung, the Product Planning Team Leader at the National Museum of Korea. This enlightening episode revolved around the museum’s impressive achievements and its innovative approach to cultural merchandise.

Success of the National Museum of Korea

During the program, Kim Mi-kyung proudly shared that the National Museum of Korea ranked 6th among world museums, boasting sales totaling 21.3 billion KRW. This remarkable achievement underlines the museum’s ability to blend cultural heritage with modern marketing strategies. The episode highlighted how the museum has effectively transformed cultural artifacts into popular merchandise, attracting both local and international visitors.

The Buddha of the Sakyamuni Miniature

A significant focus of the episode was the introduction of the Buddha of the Sakyamuni miniature. After four years of development, this product has emerged as a standout item, quickly selling out upon its release. The buzz around the miniature intensified when RM, a member of the globally renowned group BTS, shared a photo of his purchase confirmation on social media. This celebrity endorsement has significantly boosted the product’s visibility and appeal.

Kim Mi-kyung expressed some regret during the episode, noting that RM was unable to purchase his preferred color of the miniature due to stock shortages. This incident highlights the challenges that can arise in high-demand product launches.

RM's Influence on Museum Visits

The episode also mentioned RM’s recent return from military service, emphasizing his positive influence on fans visiting the museum. His popularity and connection to the museum have encouraged a wave of new visitors, eager to experience the cultural treasures and exclusive merchandise that the National Museum of Korea has to offer.

Conclusion

The You Quiz on the Block episode featuring Kim Mi-kyung not only showcased the innovative spirit of the National Museum of Korea but also illustrated the powerful impact of celebrity culture on the promotion of cultural heritage. As museums continue to adapt to modern marketing strategies, collaborations with influential figures like RM may pave the way for future success in the realm of cultural merchandising.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.